The general public (without specialized knowledge).Scholars and academic researchers with specialized knowledge.Who is the intended audience? For example:.To sell a product or service (e.g., advertising or marketing materials on a company website).To persuade or advocate (e.g., editorials or opinion pieces).To provide information (e.g., newspaper articles).What is the purpose of the source? For example:.Each of these criteria will be explained in more detail below. Common evaluation criteria include: purpose and intended audience, authority and credibility, accuracy and reliability, currency and timeliness, and objectivity or bias. As you examine each source, it is important to evaluate each source to determine the quality of the information provided within it. ![]() As a student, you will be gathering information from a variety of types of sources for your research projects including books, newspaper articles, magazine articles, specialized databases, and websites.
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